Girl's toy brand, so good it makes me sad | June 1st gift show
The last article of the June 1st session is to recommend Canadian OG dolls， pet toy:
The night before I wrote this article, I worked overtime until midnight. When I came home, I passed this popular toy store in Xinjiekou. There used to be a large area full of OG dolls:
In 2016, everyone felt that the golden age of imported toys had come. OG's brother brand B.toys, through the self-media channel, has become popular in China and has the potential to catch up with Aobei; various imported children's board game brands have also flourished this year, giving Chinese people The parent-child play has brought new tricks; the Sino-German mixed-race HAPE has made wooden toys popular in the domestic market, and also gave the wooden toy industry a shot in the arm.
Later, Hamreis opened in Nanjing. The excitement of making imported toys in China was very exciting. They felt that they could continue to make great progress by taking the bus of Hamreis, so they swarmed into this beautiful toy store——2016 The three years to 2018 are indeed the golden age of imported toys.
The golden age does exist, but it is extremely short. It cannot be called an era when it is short. It can only be said that the business was good for a few years.
In recent years, many excellent imported brands have withdrawn or are withdrawing from the domestic market.
For example, OG is in the ranks of quitting ing.
OG's exit made me very sad. On the one hand, because it is indeed a good brand. On the other hand, because OG's full name is Our Generation, as soon as it exits, it seems that the generation of excellent niche imported toys is really over.
Old readers know that Dad Mao can be very hypocritical sometimes, and will be sour every once in a while. But today is not only hypocritical for OG, but also hypocritical for the general environment of the toy market.
Everyone in the industry believes that the toy market will continue to rise. For example, innovation, such as quality, such as safety, such as appearance, such as creativity, will lead to overall progress and overall development.
But in 2020, 2021, 2022, everyone is pessimistic.
Because everyone found that the toy market not only did not go up but developed downward. There are more plagiarisms, more fakes, and many new entrants to the industry ignore product safety. For example, in 2021, many brands of 0-3 year old paper puzzles will be repeatedly unqualified.
When the general environment is not good, there will be problems with product safety and product quality. This is almost an iron rule.
Fortunately, people in the toy industry still have food to eat. In some industries and occupations, it is really difficult to eat.
