Outdoor leisure products
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2022-09-29 15:48:49
Outdoor leisure products
Outdoor leisure products
Outdoor leisure products refer to various outdoor activities products used for relaxation, physical and mental pleasure, life care, and physical recovery in spare time.
Chinese name outdoor leisure products use in leisure time for relaxation, physical and mental pleasure, life care, physical recovery
Today, with the increasing emphasis on the "happiness index", residents' spending power is improving, and the citizen's vacation system is improving day by day. increasingly become a fashion，sports fitness .
In recent years, the concepts of "pan-outdoor" and "big outdoor" have gradually emerged, which is the general trend of the development of traditional outdoor - "professional outdoor" to "leisure". In the first issue of "Fortune" magazine in the new century, economic observers predicted seven best investment directions in the 21st century, one of which is that "leisure sports will become popular and become an important part of people's lives". This situation is already very common in developed regions such as Europe and the United States. In China, where the economy is developing rapidly, outdoor leisure has just emerged. It will gradually form an industrial scale and drive unlimited business opportunities. Industry insiders predict that the market value of the outdoor leisure industry in China will exceed 10 billion yuan, and the huge market potential of the outdoor leisure industry is far from being released. With people's advocacy for outdoor life, the outdoor leisure products market has a good prospect.
1. Outdoor "picnic new experience"
outdoor cooker
"Leisure, health, nature, environmental protection" can be seen from the brand concept of a picnic bag manufacturer, it brings people not only a natural life feeling and experience; it is also a frank expression of love for life and health; leisure Products promote environmental protection, the pursuit of natural harmony. As a healthy and natural way of life, picnics have become very common in developed countries abroad, and have become increasingly popular in China in recent years.
2. From professional to public
With the continuous improvement of life quality and life taste, the concept of "leisure, health, nature, and environmental protection" will resonate with more and more people, and outdoor is no longer a narrow definition of mountaineering and rock climbing, Yo do your life, " The concept of "big outdoor" will allow more consumers to become the end user group of outdoor equipment manufacturers.
3. Focus on functionality and comfort
As outdoor sports continue to heat up and more and more people participate, the concept of big outdoor will break people's inherent cognition of "outdoor" life. A civilized picnic life will gradually enter the public life, and the functionality and comfort of outdoor leisure products will be understood and accepted by more ordinary consumer groups. For example, a standard picnic bag, from the comfort design of the backpack, to the thermal insulation food compartment inside the aluminum foil, and the complete cutlery compartment, including cutlery, spoons, goblets, etc., with waterproof camping cushions, fashionable design, Complete equipment and intimate details meet the needs of outdoor leisure.
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